The Motor City is best known for manufacturing and automobiles, but the first American city to receive the honor of being a UNESCO City of Design is finally starting to gain attention in the wider fashion audience both domestically and abroad. Companies like Shinola, Detroit Vs Everybody, and Detroit is the New Black are now on celebrities, professional athletes, and political dignitaries around the world. Here are the top thirteen Detroit fashion brands you should know.
SMPLFD is “a Detroit based design house, apparel company, and clothing retailer focused on the production and sales of custom made streetwear, vintage resale clothing, fashion accessories, printed matter & more.”
Detroit Vs Everybody
“VS Everybody creates and manufactures elevated athletic apparel and accessories. Hailing from Detroit, we are guided by our midwestern values of hard-working quality and community. We emphasize design, details, construction and comfort in all of our products. VS Everybody has been quality crafting staples since 2012.”
Made In Detroit
Made in Detroit, the company Kid Rock bought out of bankruptcy in 2005, features a wide range of shirts, jackets, drinkware, hats, and more.
Down With Detroit
Down with Detroit was formed by two grade school friends in 2006, and they now offer hundreds of designs that can be printed on shirts, sweaters, hats, you name it.
Lionblood Clothing Co.
I Am Detroit
“I Am Detroit clothing embodies the working-class spirit and determination of one of the last iconic and authentic cities in America…Still iconic, still authentic, still 100% manufactured in Detroit and sent with local pride from Fort Street to yours.”
Detroit Hustles Harder
“When we started, there was nothing good being said about Detroit,” cofounder Brendan Blumentritt recalls. The news was lackluster, and outsiders didn’t pay attention to Detroit’s beauty. “We showed people outside of Detroit that there’s good things going on, that there’s tons of talent.” Detroit Hustles Harder, much like Detroit Vs. Everybody, is now as much a motto as it is a brand.
Detroit Street Apparel Co
“An Innovative style stretching further than the design. An attempt at new creations. Detroit Street Apparel, building a city, brand, and dream.”
World-renown watch, bicycle, and leather good manufacturer. President Barack Obama not only wears Shinola watches, but gave one as a gift to Prime Minister David Cameron in 2016.
Detroit is the New Black
When Seattle native Roslyn Karamoko moved to Detroit in 2013, she began making shirts with the eponymous logo for her friends and family. She quickly opened a fashion pop-up shop in Midtown in 2014 and then a permanent location downtown in 2016. Furthermore, Karamoko was named “The Motor City’s Hottest Designer” by TIME Magazine
Detroit native Karissma Yve started Xenophora in 2013 as a jewelry business, and the company has now grown to the point of featuring at Paris Fashion Week and selling in upscale boutiques around the globe.
Thank You for Everything
“Thank You for Everything is handmade in Detroit, MI with textiles from the collection of Torya Schoeniger. Each piece is handmade locally in southwest Detroit, MI.” Schoeniger previously ran the popular restaurants Good Girls Go To Paris Crepes and Rodin.