March 8th is widely known as International Women’s Day and there is no better day to celebrate a driving force behind the Detroit Fashion scene than today. Think313 had the opportunity to speak with owner and CEO of Détroit is the New Black about what brought her to Detroit and what she hopes to accomplish with the label.
Handling everything in her own shop from sourcing manufacturers to physically selling product, Roslyn Karamoko is truly a one-woman powerhouse. Upon coming to Detroit from locales sincluding New York and Singapore, Roslyn was enraptured by the city’s pride and rebirth which teased her to stay. Contributing to Detroit’s rejuvenation, Roslyn took the concept of Detroit pride and added a cosmopolitan flair to her t-shirts. Instead of the gritty and tough, came the “new black”.
Besides the intrinsic need for fashion in the city, the collaboration of a minimalist style and contemporary flair is embodied throughout the boutique located on Woodward. Originally starting as Christmas gifts for her friends, the designer would soon after begin her journey with popup stores in popular venues such as Dally in the Alley and Eastern Market. After settling in a temporary “permanent” space in Midtown around 2014, Rosalyn was able expand the range and work hand-in-hand with other local designers. Rosalyn has held creativity in high regard and wanted to create a space that would embody just that.
Fast forward to 2016, with the same intent and intentions, Roslyn opens up a 60000-square-foot store with an assortment of companies under her roof. In addition to her use of local designers, Roslyn dedicates time to working with local manufactures to ensure that the quality and production stays within the heart of Detroit.
As of currently, Roslyn has ensured that growth of the brand Détroit is the New Black label doesn’t stop at online sales and instore purchases. Presently, items from the DITNB line is also sold in other retail locations such as Macy’s in Twelve Oaks as well as the airport. To add to this, Roslyn is looking to incubate national brands in the future along with expansion of brand assortment and further distribution. When asked what she hopes to bring to her stores in the near future, the creative mogul herself responds, “furniture!”.
To experience the culture at Détroit is the New Black in person, please check out the location at 1426 Woodward Avenue in Detroit. To find more information on the brand or Roslyn please look into the DITNB website at http://www.detroitisthenewblack.com
By Victoria Tsai
Social Media Coordinator at JMJ Phillip Group