Shinola and Bedrock Detroit teamed up to bring a unique boutique hotel to 1400 Woodward Avenue. Construction began in January 2017 and speculation of what would fill the 16,000 square feet of dining and retail space has left Detroiters guessing, but now we know.
Shinola Hotel will offer 130 hotel rooms, a glass-enclosed event space, and a unique retail and dining experience. The boutique hotel is expected to open in December 2018.
Four different retail establishments will occupy the first floor. Madewell, the effortlessly cool women’s clothing store, will open its third Michigan location in the Shinola Hotel. Le Labo, a luxury fragrance brand that is known for its subtle scents and apothecary packaging will claim another retail spot. The Berkley based juice company, Drought, which offers locally sourced and produced USDA organic and cold pressed juices, will relocate from the Chrysler House on Fort Street to a Shinola retail space. Lastly, the Detroit-based clothing brand, Good Neighbor, will occupy the remaining retail spot.
NoHo Hospitality Group, a New York based hospitality company, also announced this week that it plans to open three different dining options in the Shinola Hotel: an Italian restaurant, an American beer hall, and a craft cocktail lounge called Evening Bar.
By Allecia Jurkiewicz
Research Manager, JMJ Phillip Group