Detroit City Football Club is making another big move. The fourth tier soccer club has been gathering national and global interest since its inception in 2012 and has welcomed top international clubs from Europe and Mexico since its 2016 move to Hamtramck’s Keyworth Stadium, including legendary clubs like Northern Ireland’s Glentoran FC, Italy’s Venecia F.C., Germany’s alternative culture club FC St. Pauli, and Mexico’s Club Necaxa.
Stadium supporters have consistently hovered over 5000 per match with as many as 7500 fans packing the stadium some nights. Corporate sponsors are beginning to realize this untapped potential too; San Francisco’s Lyft ridesharing company is the first major company to be DCFC’s title sponsor, taking the spot which Metro Detroit Chevy Dealers held for three years.
This is the first sponsorship of its kind for Lyft and will feature advertisements around the stadium as well as dollar off drinks before matches for Lyft riders. Detroit City FC has been looking to turn professional for some time and Lyft’s sponsorship adds to its already impressive resume which includes live streamed matches with commentators, a retail store, and an impressive supporters section featuring game day marches to the stadium, flares, smoke bombs, and non-stop singing and chanting. The sales period for $80 season tickets ended after earning record sales but $10 match tickets will be sold throughout the season starting with the home opener on April 28.
By Jared Hoffman
Research Associate, JMJ Phillip Group